Amazon’s stock replenishment recommendations

Hello everyone,

quick question for those with experience. When Amazon tells you to stock up on items, but the numbers don’t really show a strong need for extra stock, do you follow their advice or just wait and see?

Calculate the inventory you need based on your actual sales velocity. Amazon’s numbers aren’t always accurate.

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Calculate yourself, check on product sales, try not to be out of stock either.

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This is what I thought. But it’s kind of annoying seeing the recommendations everywhere in Seller Central.

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First of all, make sure you have gone to “Customise SKU settings” and updated whatever you need to.

Then use the recommendations as a guide and send whatever you think is correct.

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Thank you. Where in Seller central do I find this?

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Do a proper inventory forecast and you will be able to know the exact number. Let me know if you don’t know how to do that. Thanks!

Restock Inventory page

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Amazon’s stock replenishment recommendations are algorithm-driven and often based on historical sales velocity, seasonality, and sometimes overly optimistic projections, so it’s best to treat them as suggestions rather than strict guidance. Many experienced sellers don’t blindly follow those recommendations, especially if current sales trends, PPC data, or Keepa charts don’t justify it, and instead use their own judgment combined with tools like RestockPro, SoStocked, or custom spreadsheets to forecast demand more accurately. It’s usually smarter to wait and monitor rather than overstock based on Amazon’s prompt unless you’re seeing signs of an upcoming sales spike or you know a seasonal bump is coming.

You can ignore them. In most cases, the numbers are very inaccurate.

A tool like Sellerboard will tell you how many days before you run out of stock. Personally, I don’t really care about running out of stock, I care more about finding a good, profitable product and investing money into something with better margins.

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Calculate the correct inventory requirements based on your product sales to ensure that you are not out of stock. Amazon’s data may not match your actual situation.

Create an accurate inventory plan to get the exact number. Let me know if you need help.