Amazon’s Product Opportunity Explorer (POE)

Declan · July 31, 2025, 10:00pm

Most sellers think Amazon’s Product Opportunity Explorer (POE) is only for product research — but in 2025, it’s also a goldmine for PPC optimization.

Here’s how you can leverage it:

How to Use Amazon’s Product Opportunity Explorer in PPC

POE shows top customer search terms for a niche.

You can filter by search volume, growth trend, and conversion share.

Use these keywords directly in manual PPC campaigns (exact/phrase match).

Example: If POE shows “hypoallergenic dog paw cleaner” with rising demand and low competition → add it to PPC with higher bids.

POE highlights emerging search terms that are gaining traction.

Add these into broad match/auto campaigns early → lock in low CPC before competitors flood in.

Each POE niche report shows top clicked ASINs.

Analyze competitor listings → note what features shoppers care about most.

Then adjust ad copy, bullets, or Sponsored Brand headlines to match customer intent.

POE gives conversion share by keyword → meaning which search terms actually drive sales.

Focus PPC spend on these high-CVR keywords instead of wasting on vanity keywords that only bring clicks.

High-demand + low-competition keywords (from POE) → bid aggressively.

Stable but medium-opportunity keywords → keep in testing campaigns.

Overcrowded terms with high CPC → only keep if profitable.

POE shows related products & sub-niches.

Use this insight to create Sponsored Display or Sponsored Brand campaigns targeting complementary products.

Example: If POE shows rising demand for “dog paw balm,” you can target that audience with your paw cleaner in Sponsored Display ads.

Bottom Line:

Amazon’s Product Opportunity Explorer isn’t just for product research — it’s a PPC secret weapon.

It tells you which keywords to target,

how much to bid,

and where the demand is moving — so your ads stay profitable and ahead of competitors.