They keep taking over, listing by listing, brand by brand. How do you think this will end? Maybe in 2–3 years all the big, famous, and trending beauty brands will only be offered directly by Amazon A-Z?
What’s your opinion on this? Here are two fresh examples…Cerave and THe Ordinary are dead now.
We’re always looking for ways to improve the customer experience, and as part of that effort, we’ve decided to source CeraVe products in the gl_luxury_beauty category directly from the brand owner going forward, which gives us a better ability to offer a greater selection with higher reliability. As part of that change, you will no longer be able to list CeraVe products in the gl_luxury_beauty category in the Amazon store. We recognise that this is an impactful change for your business and we want to give you time to adjust and the opportunity to sell through your inventory. If you use FBA services, you will need to either sell through your inventory or issue a removal order for your inventory by 2025-11-03, at which time your offer will be removed from the Amazon store. For more information on removal orders,