Amazon Advertisments - Product Targeting


has anyone tried Product targeting instead of keyword targeting? Is it worth?

I did very well for the first month . It’s now no different and just as expensive as other sponsored products campaigns.

Like anything new the early days are the best and as more people start on it the more expensive and competitive it becomes.

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Agree, same for us. Like with everything, costs are increasing everyday with competition. Like when Amazon first started product ads, we used to get clicks for even 3p and ACOS less than 5% . Its all gone now :slight_smile:

Problem is like with everything, there are big sellers on Amazon who can have big ad budgets and can spend big without seeing much returns, thats pushing cost up for all other sellers.