Announcement reposted from Amazon United States:
Amazon Accelerate wrapped up today with the launch of new generative artificial intelligence (AI) capabilities and brand analytics tools to help you streamline your work, reach more customers, and accelerate your growth.
Project Amelia is a personalized Amazon selling expert for every seller
Powered by generative AI, Project Amelia acts as your personal Amazon selling assistant. It learns your unique business needs and provides personalized recommendations and insights to help boost productivity and drive growth. Project Amelia is currently available in beta release to a select group of sellers and will progressively roll out to additional US sellers in the coming weeks. To learn more, read the announcement.
AI-powered product titles personalize the customer experience
This new generative AI capability makes your listings more engaging to customers by personalizing how product titles appear. The feature works in the background to identify patterns and intelligently craft titles that resemble a customer’s search keywords. The added relevance helps customers more quickly determine whether a product fits their needs. To learn more, read the announcement.
Video Generator turns still images into engaging video ads
Video advertisements are an impactful way to connect and engage with customers. With Video Generator, you can select a product to advertise and our new, generative AI-powered tool will add motion to your images. Create visually rich content in minutes and at no additional cost. Video Generator is now available to a select group of sellers and will become broadly available to all US sellers in 2025. To learn more, read the announcement.
For more information about these and other new tools powered by generative AI, read the announcement.
Better understand the customer journey and unlock data-driven growth
We’ve launched new brand-building and analytics tools to support you across the customer journey, including to increase brand awareness, customer loyalty, and repeat purchases.
The following brand tools and capabilities will be available in the US later this year:
- Customer Journey Analytics helps you spot trends and pain points so that you can create strategies to optimize the shopping experience and improve conversions. This tool maps an end-to-end view of the customer journey, from awareness to consideration to intent and purchase, helping sellers understand and more effectively engage with high-intent customers.
- Enhanced Audience Tailoring enables you to offer customers tailored promotions that reflect their product interests and purchase history. This tool provides opportunities to cross-sell and refine offers so you reach customers who are ready to buy.
- Business Planner is a new AI-powered tool that helps you identify the biggest opportunities for sales growth and profitability by compiling data across sales, traffic, and product-performance channels in an intuitive dashboard. It will also provide custom action plans that help you achieve your goals.
For more information about these new tools, read the announcement.
If you missed Amazon Accelerate, you can still watch the on-demand content for free. To register and unlock access to all on-demand content, go to amazonaccelerate.com.