Advertising Structure


It would be interesting to find out how everyone structures their PPC campaigns.

Personally, I have 2 campaigns - an automatic and a manual. Inside of the manual is an exact and broad match.

The exact keywords are negative keywords in the automatic and broad match.

This has seemed to work alright for me, but with all these changes it would be good to get some more POV’s.

I’d say you’re right on the money.
It totally depends on how large your catalogue is in my opinion.

If this method becomes too complicated then I would certainly recommend using portfolios for certain products/product groups/etc