Advertising clicks and tricks

Hi Gang

Am i missing something here as,

Every time i bring out advertising campaigns latley for example-

5 campaigns yesterday all with 300+ keywords and almost immediately every single keyword is clicked on once and the top 4-5 value keywords clicked on numerous times.

No sales - Great price point - solid copy - thousands of positive product reviews.

Am i going mad or is amazon ignoring the chinese balck hat selling tactics as usual?

Hey there,

I completely understand your frustration, and you’re definitely not alone in experiencing this kind of situation. While I can’t speak for Amazon’s algorithms and strategies, I can share a few insights that might help shed some light on your situation.

  1. Competition: The Amazon marketplace is incredibly competitive, and many factors contribute to the success of your advertising campaigns. Even with well-optimized campaigns, it can take time to see results, especially if you’re in a highly competitive niche.
  2. Clicks vs. Conversions: Clicks on your ads are just the first step. Conversions are what ultimately matter. It’s possible that the clicks you’re receiving are from users who might not be genuinely interested in your product or might be just browsing. This can happen due to various reasons, including the placement of your ads and the relevancy of your keywords.
  3. Keyword Relevance: While having a large number of keywords can broaden your reach, it’s crucial to ensure that these keywords are truly relevant to your product. Sometimes, irrelevant keywords can trigger clicks but not conversions.
  4. Negative Keywords: Consider refining your keyword strategy by adding negative keywords to filter out irrelevant searches. This can help improve the quality of clicks and potentially lead to better conversion rates.
  5. Ad Placement: The placement of your ads on Amazon can affect their performance. Ads placed at the top might attract more clicks but not necessarily more conversions. Experimenting with ad placement could yield different results.
  6. Product Listing: Ensure that your product listing page is well-optimized with high-quality images, informative descriptions, and accurate product details. A strong listing can help convert clicks into sales.
  7. Competitor Tactics: While it’s natural to wonder about competitors using questionable tactics, it’s essential to focus on what you can control. By providing excellent customer service and maintaining high-quality products, you can build a solid reputation that sets you apart from competitors engaging in such tactics.
  8. Testing and Iteration: Amazon’s advertising platform provides various options for testing different ad copy, targeting options, and bid strategies. Continuously monitor your campaigns and make data-driven adjustments based on the results.
  9. Patience: Advertising on Amazon can sometimes be a waiting game. It might take time for your campaigns to gather enough data and for the algorithms to optimize performance.

Remember, there’s no one-size-fits-all answer to successful Amazon advertising, and it often requires a combination of strategies and ongoing adjustments. Keep experimenting, analyzing data, and refining your approach to find what works best for your product and target audience. If you continue facing challenges, consider seeking advice from Amazon seller communities or consulting with experts who specialize in Amazon advertising.