Hi, Has anyone else had their main keywords Acos skyrocket? I was getting 34% Acos for the same campaign August-October, and steadily in November it’s tripled. I just spoke with Amazon and they say there’s nothing they can do. I’m just trading money now.
Naturally with the amount of traffic coming in on these dates, you’re going to see a high number of clicks but a lower conversion rate.
Black friday was great for me at an ACOS of 20%.
The key is to do KW research everyday and make sure you’re campaigns are filled with KWs that convert consistently.
A good ACOS does not always mean a listing is safe. One issue many sellers miss is relevance decay, where the product still gets impressions and some sales, but click share or conversion share starts to decline. When that happens, Amazon may begin to see the listing as less relevant for that search term and gradually reduce its organic position, even before the sales drop becomes obvious. A good way to address this is to strengthen the listing’s relevance by making sure the main image clearly matches the keyword, the title stays focused on the primary search intent, and PPC spend is directed toward the clicks that are most likely to convert, especially through stronger exact-match targeting.