Announcement reposted from Amazon Europe:
Today, we have launched Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR). With Account Health Assurance, we will no longer deactivate your selling account as long as you work with us to resolve any issues.
We’ve heard that you want greater visibility into your account health and risk of deactivation. Last year, we launched the Account Health Rating, which indicates your risk of account deactivation. Now, with Account Health Assurance, we’re excited to offer this new benefit to sellers with a strong track record of maintaining their account health.
Account Health Assurance is a benefit for sellers with a professional account subscription who maintain an AHR score of 250 or higher for at least six months with no more than 10 days below 250 and have a valid emergency contact number on Seller Central. This benefit, which is now available worldwide will give you a greater peace of mind that your account will not be deactivated.
When you encounter an issue that would otherwise result in account deactivation in a store in which you are enrolled, an account health specialist will proactively reach out and explain step-by-step what the issue is and how to address it.
As long as our team can reach you within 72 hours and you work with us to address the account issues, your selling account will not be deactivated. By knowing that your account health is safe, you can spend more time focused on growing your business.
When you become eligible for Account Health Assurance, you’ll be enrolled automatically and will receive an email notification. There are no charges for Account Health Assurance.
To check the eligibility criteria, go to Account Health Assurance.
For more information, go to Account Health Assurance FAQ.
Important: Regardless of your Account Health Assurance enrolment or your Account Health Rating, Amazon may immediately remove you from the AHA programme and deactivate your seller account in accordance with the Amazon Services Europe Business Solutions Agreement or as required by law. This action may be taken if there are suspicions of your involvement in fraudulent, deceptive, illegal or harmful activities, or if you fail to comply with relevant regulations.