can anyone tell me how to successfully appeal and activate the account ?
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i have just listed this 3 ASINs as “Generic” with generic descriptions while brand names are visible in the product images. Tried several appeals, Invoices are not accepted by Amazon.UK
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To resolve the account deactivation, immediately remove all brand names/logos from product images, titles, and descriptions, even if listings are labeled as “Generic.” Delete the ASINs (UNINA, Kingdian, Sommanbullist) if you lack authorization to sell these brands.
Source valid invoices directly from the brand owner, manufacturer, or authorized distributor (not third parties). These must include your business name, supplier contact details, ASIN/product specifics, and proof of purchasing ≥30 units per ASIN within the last 180 days.
Draft a Plan of Action (POA) to submit with your appeal:
- Acknowledge the violation: Explain that listing as “Generic” while displaying brands in images breached Amazon’s policies.
- Corrective actions: Confirm brand removal from content and deletion of unauthorized ASINs.
- Preventive steps: Commit to image audits, staff training, and enrollment in Amazon Brand Registry (if applicable).
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Do you still help regarding this case?
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its not possible to edit the ASINs since the account is already deactivated. I have removed and deleted these ASINs. just listed only no sold any.
Its hard to get the verified invoices from the suppliers from China (sourced from Alibaba)
yes need help i have no verified invoices i only have Alibaba supplier’s invoices
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Ohh but aince you didn’t sell the items and the listings were just created, you can base your appeal on it being a new seller mistake with no harmful intent. Amazon is more forgiving if it’s a first-time, no-sale issue but your Plan of Action needs to be clean, humble, and specific, I can help you with the plan of action and other process of getting your account reactivated if you don’t mind
If you need Verified Invoice get in touch
yes need help
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will this work ? how to get the invoices?
Absolutely
I just help someone to get Dear Klairs Invoice to Ungate and get Approval to sell the products and got approved
Check your inbox, also there’s no need to provide a random invoice that will still complicate your account case, you just need a proper appeal since you haven’t sold any of the products yet also the listings have been removed
Hello @nadun,
thank you for joining. I am sorry to hear that your Seller Account has been deactivated due to misbranded ASINs. Why did you create these ASINs as misbranded?
This is one of the most serious policy violations these days. Are you a new seller?
You should never list branded products as Generic, especially if you can see that you are gated from selling their branded listings on the Amazon site.
yes, new seller since 2024 may. can you help for this
In your situation, since the listings were marked as “Generic” but the product images showed visible brand names, Amazon likely flagged this as misbranding, and invoices alone won’t fix it because the root issue is a policy violation around incorrect branding rather than a sourcing problem. To successfully appeal and reactivate your account, you’ll need to write a strong Plan of Action (POA) that acknowledges the specific mistake, explains what you’ve done to correct it, and outlines what you will do to prevent it from happening again.
In your POA, you should clearly state that you improperly listed branded items as “Generic,” that you have now deleted or corrected those listings, and that you’ve implemented stricter product listing and image review procedures to ensure full compliance with Amazon’s branding policies. Attach evidence like screenshots showing the ASINs are removed, along with a clear step-by-step plan for how you will verify correct branding moving forward. Focus heavily on showing that you understand Amazon’s rules and that the issue won’t happen again, Amazon cares more about the preventive steps than about blaming a misunderstanding.
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thank u for your help… 
any sample POA format for this type of case ?
Did you find help? I’m in kinda the same boat ?
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I can be of help if you don’t mind
so can you helo me ,my account is the same issue
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Sure I can, can you send a dm, also share the notification you received from amazon