Here’s an effective strategy for balancing readability and keyword density in Amazon product titles:
This method is simple yet highly effective.
I noticed a significant boost in product performance right after implementing it.
Start with the most important task: identify your top 1-3 keywords. (I recommend using H10 for this.)
Next, follow these steps:
- Focus on your key keywords and place them within the first 60-80 characters of the title.
- Use punctuation, like dashes (-), to separate keywords, and avoid using special characters like !, ?, *, @, %, $, +, =, <>, , (), {}, or any other unnecessary symbols.
- Keep your title between 100-150 characters to ensure a good balance between keyword usage and readability.
- Use digits for numbers (e.g., “10” instead of “ten”) and write out measurements (e.g., “inch” instead of “in”).
This approach achieves two main goals:
- It enhances readability, making your titles easier to read and more appealing.
- It increases keyword density without sacrificing clarity, which leads to better search rankings and higher click-through rates.
After applying these strategies, my titles became both more readable and better optimized for keywords, leading to a noticeable increase in sales.