Announcement reposted from Amazon South Africa:
A+ Content is launching for 3P brands selling in South Africa. A+ Content is an Amazon content creation and management programme that allows brand owners to customise product detail pages with your branded content in the form of rich text, imagery and interactive comparison charts, which can help increase sales.
A+ Content will be available at no cost to professional sellers registered as brand owners through the Amazon Brand Registry process.
With A+ Content, you can customise your detail pages to help boost conversion by adding lifestyle photos, comparison charts and additional content modules. Show customers what your products are all about in a dedicated section of the detail page under “Product description”. Mix and match modules to help customers understand offerings at a glance, then present a deeper dive to show customers how your products can intersect with their lives by showing the product in use.
You can also create a “Brand story” alongside your A+ Content, which provides additional space to share the story behind your brand, promote cross-selling opportunities and a link to your Amazon brand store. Brand story shows up in the “From the brand” section of the detail page.
A+ Content allows you to build trust with your customers, connect them to your brand, and can also help reduce returns and negative feedback by accurately representing product features and proactively answering customer questions. Go to the Create A+ content page to learn how to get started.
For additional information on A+ Content and Premium A+ Content, go to the Seller Central Help page.
Go to the A+ Content Manager to start creating branded content and help drive sales.