Category: Home & Kitchen
Sales (Aug 2024–Aug 2025): £945 k GBP
YoY Growth: 153%
Marketplace: United Kingdom
Onboard Duration with EcommUpscale: 16+ Months
Challenges Faced:
Navigated VAT cost pressure + operational overhead
New niche A/B testing increased ACoS short-term
Conservative scaling during Q4 to maintain profit
How TACoS Stayed Low Despite ACoS Spikes:
Focused ad spend only on ranking exact-match search terms
New niche still stabilizing — expected to have higher ACoS early
Core SKUs ranked already, bringing strong organic sales
Strategic Fixes That Worked:
Controlled Spend & Reallocation
• Pulled back from non-performers
• Shifted to keywords + SKUs with healthy margin
Exact Match + SB Video Strategy
• Sponsored Brand Videos → Higher CTR & lower CPC
• Exact match terms for rank protection and margin control
Brand Defense + Retargeting Campaigns
• Sponsored Display for high-intent audience
• Maintained strong brand visibility
Profit-First Operations
• Adjusted bids and shipping logic to preserve net margins
• Month-on-month PnL optimization
Many more
Want to scale with controlled TACoS, high ROI, and strong profitability across UK or EU marketplaces?
Let’s talk.
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We helped one of our brands cross $0.5M net profit last year.
