Performance Snapshot (Last 30 Days)
• Sales: £406,083
• Units Sold: 19,647
• YoY Sales Growth: +544.2%
• YoY Unit Growth: +370%
• EBITDA: ~25.6%
• Net Profit: £103,957
• Categories: Pet Food, Home & Kitchen, Tools & Home Improvement
Challenges We Faced (And How We Turned Them Into Scaling Momentum)
Despite rapid YoY acceleration, our biggest obstacles this month weren’t PPC — they were operational: VAT pressure, aggressive competitor bids, and tight stock availability across multiple SKUs.
Some SKUs were still recovering from supply-chain delays, forcing strategic budget allocation to maintain ranking stability without losing margin.
But with disciplined PPC scaling and a structured catalogue strategy, we managed not only to protect margins… but to hit £103.9K profit in just 30 days.
Core Strategy Driving These 30-Day Results
1) PROFIT-FIRST PPC (NO BLIND SCALING)
We didn’t chase revenue.
Instead, we redirected spend toward high-ROAS clusters and trimmed wasted spend aggressively.
This ensured every pound contributed to sustainable EBITDA, not vanity sales.
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Reallocated spend to proven hero ASINs
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Eliminated low-yield placements
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Maintained ROI-driven scaling across the funnel
2) EXACT-MATCH STABILITY + VIDEO VISIBILITY
We doubled down on exact-match keywords for ranking consistency, while Sponsored Brands Video strengthened CTR and visual dominance.
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Exact clusters to maintain organic ranking power
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Video ads for brand reinforcement
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Deep keyword funneling for sustained relevance
3) BRAND PROTECTION + DEEP RETARGETING
We captured every warm shopper returning from the consideration stage and prevented competitors from hijacking our branded real estate.
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Retargeting add-to-carts and viewers
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Strong brand defense across hero ASINs
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Strengthened repeat-purchase cycle (especially in Pet Food)
4) CATALOGUE EXPANSION UNDER PROVEN PARENT ASINS
Instead of scattered launches, we expanded strategically under established parent ASINs for stronger ranking, better CTR, and reduced CPC.
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New hero variations
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Category depth expansion
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Shared keyword authority under parent listings
5) INVENTORY ARCHITECTURE WITH 3X SAFETY BUFFER
Stockouts were previously one of the biggest bottlenecks.
Now, synchronized inbound cycles and a rolling 3X buffer ensure we don’t lose momentum when demand spikes.
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Production → freight → FBA continuity
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Zero ranking instability
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Balanced stock to support high turnover ASINs
6) PPC SCALING WITH ROI DISCIPLINE
We followed a phased expansion from long-tail keywords → mid-core → high-volume clusters.
Scaling only happened when TACoS and ROAS justified it.
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ROAS > 6 targeted before scaling
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No emotional bidding
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Controlled TACoS through disciplined expansion
7) NAVIGATING VAT & SUPPLIER COST PRESSURES
We safeguarded margins by optimizing cost structure through supplier renegotiations, carton optimization, and coordinated inbound cycles.
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Quarterly renegotiations
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Freight consolidation
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VAT-aligned replenishment planning
Next Roadmap
We are now preparing the brand to cross £0.415M monthly sales consistently while maintaining strong EBITDA.
Upcoming priorities:
• Strengthening profitability while scaling PPC incrementally
• Launching new parent ASINs + high-potential variations
• Maintaining TACoS under 8-9%
• Expanding catalogue depth across related subcategories
• Supporting Q4/Q1 growth with enhanced forecasting & supply chain discipline
