Which option is better? Manual targeting OR Automatic targeting?


Can anyone please guide me which option is better to advertise my product Manual Targeting or Automatic Targeting?

Depends entirely on your experience with sponsored products.

If you’ve never advertised before than I’d recommend using Automatic - be forewarned that you may not get any sales and spend a lot of money. What you do get is a trove of data to run through so you can add search terms to a manual campaign.

If you know which keywords you want to be shown for then manual campaigns are the best. They allow you to bid exactly how much you want on any keyword you want.