I created a listing that for product category home decor but my mistake used images and description that was flagged for kids and baby furniture and was denied for that subcategory, so I created a new listing/ASIN that was more neutral and omitting images/description that screams kids and baby.
My issue is that now Amazon won’t merge my units because my new listing is under my brand and the old is under “generic”.
They’re only option for me if I want to use new ASIN is to request for removal and the ship it back to warehouse, which seem ridiculous.
I’ve dealt with this before. Unfortunately, Amazon won’t merge ASINs when the brand names don’t match. Once an ASIN is created under “Generic,” it’s basically locked unless Brand Registry supports changing the brand (which they rarely do without proof from the manufacturer).
If you want, I can also help you through how I’ve got a breakthrough from mine
Instead of creating another Generic listing (which can cause even more issues), try opening a case with Brand Registry or the Catalog team and request a brand attribute update on the old ASIN explain that the original content triggered a kids/baby flag but the product is actually Home Decor, and now the corrected version is under your brand.
Provide product or packaging photos showing your branding, and once both ASINs match on brand and category, they should allow a merge.
If the first rep denies it, ask for an escalation to the CA Catalog Team no need to remove and reship inventory just because of a branding mismatch.
Amazon won’t merge listings across different brands, and “Generic → Branded” is especially blocked because it can trigger authenticity issues.
That’s why support keeps directing you to remove and relabel inventory, it’s the only “clean” path in their rulebook.
Creating a new listing under Generic and trying to merge won’t work either. Amazon will reject the merge again because the brand fields don’t match.
Your real options are:
File a Brand Attribute Appeal, ask Amazon to update the old listing’s brand from Generic → your brand if you own the brand registry. Once brand matches, a merge becomes possible.
(This works often if you submit proof: trademark + packaging photos.)
Relabel inventory via removal order, Amazon’s standard route, but slow and costly.
Workarounds like “re-creating generic listings” won’t bypass the brand mismatch block anymore.