The countdown is on for Prime Day: July 16–17

Announcement reposted from Amazon Canada:

Our annual Prime Day sale will take place July 16–17 for Prime members in Prime-eligible stores.

It’s not too late to participate. You can create Prime Exclusive Discounts, coupons, or Sponsored Products campaigns any time before or during the event.

If you submitted a deal and sent inventory to our fulfilment centres as previously announced, your deals will be eligible for promotion in Amazon’s store as well as on external channels.

Early deals start this month, and Prime members will be encouraged to support small businesses on

For more information, go to