Targetting and Negative Keywords

Hi All,

Just a quick question:

If I have gone down route of RPSB and now have my “Stick” campaign running generally well.

However I have a question about Exact Negative and Targeted Keywords, with both set as Exact is “Up Tape Bra” the same as “Tape Up Bra”?

Also if “Invisible Bra” is in Negative Exact would that cancel “Invisible Tape Up Bra” in Exact targeting

Many thanks

However I have a question about Exact Negative and Targeted Keywords, with both set as Exact is “Up Tape Bra” the same as “Tape Up Bra”?
These two are different EXACT words… no relation between them as long as they are Exact keywords.

Also if “Invisible Bra” is in Negative Exact would that cancel “Invisible Tape Up Bra” in Exact targeting
No, it would not cancel since Exact keywords match some other keywords only and only if they are 100% similar.

One last thing. I am 99% sure about this.
But I can try same for me that’s why I am telling/writing here.