I have a quick question. For the last weeks I runned some automatic campaigns to gather information about search terms used. If I take a look at the report there arises some questions.
In the search term report there is a column “search term” and “impressions”. Are the impressions the total search volume of the search terms? or is that data giving false information because with the same search term there are multiple products of me shown in the advertisement? What conclusions can be made?
Thanks for the help guys