Announcement reposted from Amazon:
In 2022, brands that used Manage Your Experiments to run A/B tests on their product detail page content reported up to a 25% increase in sales.
Our new Manage Your Experiments Best Practice Guide for registered brands offers tips on how to run A/B tests (also known as “split tests”) to enhance your product detail pages with optimized product titles, main images, bullet points, product descriptions, and A+ Content.
Learn how to choose which type of experiment to run, when to run it, and how to create better content that appeals to customers.
The guide is only available in English.
Go to Manage Your Experiments Best Practice Guide, or go to Manage Your Experiments dashboard to start an experiment.