Reduce apparel and shoe returns with Fit Insights tool

Announcement reposted from Amazon:

We launched the Fit Insights tool to give apparel and shoe brands access to fit-specific insights about their products to help meet customer sizing expectations and reduce returns.

Using artificial intelligence and machine learning technology, Fit Insights analyzes returns data, size charts, and customer feedback on fit, quality, and price to recommend improvements to your size charts and product listings.

The tool offers the following benefits:

  • Products categorized by return health, from very poor to excellent, so you can quickly identify listings that need to be updated.
  • A comparison of your product return rate against an average benchmark of best-in-class products in a similar price and style with low returns.
  • A summary of customer insights based on positive and negative customer feedback.
  • Analysis of your size charts with recommendations on how to resolve size chart issues and meet customer sizing expectations.

Fit Insights is only available to apparel and shoe brands enrolled under Amazon Brand Registry, with at least 100 units sold in the last 12 months.

To access the tool, go to Fit Insights on Seller Central.

To learn more, go to Fit Insights tool.