Hello all,
what’s the best way to get your product rank 1st page?
I’ve spent alot on PPC, but can’t keep on spending cuz I’m at the point of losing money now.
Appreciate the help!
You won’t rank first page unless you’re on an Amazon listing or name brand. Find alternative products to offset your loss so that you can focus on building your brand name. If you’re paying for ppc on generic product and not PL I would ditch the listing now if the goal is first page. Not worth losing money over.
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Do thorough research on a keyword that you want to climb in the organic positions, it is important to note that it must be the most relevant phrase there is, but you must take into account how much Search Volume this specific phrase should have. Because if there are too much then searches it means that the competition is high and you spend a lot of money with no sales and no progress on Amazon pages ranking.
After you have chosen the keyword you want to climb organically, you should setup an SP EXACT campaign on it and set percentages in placement and then let it run.
It is important to remember and understand that the goal of this campaign is only to promote the list in the organic ranking, therefore it cannot be profitable because in general the strongest phrases are very competitive. And of course you must follow it up on a daily basis with Helium 10
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To add to all the other good comments, do a test. Set your product at 1/3 to 1/4 of the current actual selling price. Limit the units offered so you won’t take to big of a loss. Now, if your product does not sell briskly at the price, rent a dumpster and fill it with that item. All that dead stock will do is cost you even more money in the long run.
Buy a few samples and test ALL of them using price point / volume. Remember, if it is cheap and still does not sell its not going to sell at full price minus ad and selling fees.
This is how amazon and google have gotten so filthy rich, folks just cannot puzzle out what is going on.
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