Not in buy box

Hi everyone,

I am the only one selling my product, but still I cannot advertise, while my product is not in the buy box…
How is this possible?

Best regards

Hello @Lilith

That usually happens when Amazon thinks your price is too high.

Amazon Marketplace Fair Pricing Policy

Amazon regularly monitors the prices of items on our stores, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a store offer that harms customer trust, Amazon can remove the Featured Offer, remove the offer, suspend the ship option, or in serious or repeated cases suspend or terminate selling privileges.

Check to see if you have any Pricing Health warnings.

You need to be in the BuyBox to be eligible to advertise.