New policy reinforces our existing restriction against sale of stolen goods

Announcement reposted from Amazon United States:

Effective June 30, 2025, we’ll implement a new, dedicated stolen goods policy that reinforces our commitment to combat the sale of stolen goods to help protect customers.

To comply with new government regulations, we’re required to create this as a standalone policy, but this new policy is consistent with our existing efforts to investigate and prevent the sale of stolen goods. This new policy is also consistent with sellers’ existing requirements not to engage in illegal activities.

The sale of stolen goods is illegal. To comply with the policy, you should continue to ensure the legitimacy of your supply chain as described in our existing policies, such as the Responsible Sourcing documentation request requirements.

As a reminder, the sale of stolen goods may result in removal of listings, immediate loss of selling privileges, ineligibility for fund disbursement, disposal of inventory in our fulfillment centers at your expense, and other legal consequences.

What do they mean by stolen goods? And how will sellers be affected with this policy?

“Stolen goods” means products Amazon thinks came from shady or unauthorized sources even if you bought them legally. If your supplier isn’t brand-approved or the paperwork doesn’t check out, your listings can be removed or your whole account can be suspended under this new policy. Seen it happen to sellers before it’s getting stricter now.

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When we do OA, we need to check whether the retail websites are actually authorized by the brand or not - because even though they provide invoices, we can’t be sure if they’re officially authorized sellers.

Most retailers are brand-authorized resellers, but unfortunately, Amazon does not accept retail receipts in deactivation cases.

LOA is your best defense when it comes to branded products. It’s not just about brand approval anymore, under this new stolen goods policy, Amazon is going deeper into supply chain validation.