Negative Keywords

Hi All,

I’m trying both auto and manual ads on amazon at the moment and have been running them for quite a few days. A large proportion of the clicks I’m seeing on my metrics come with the keyword being a wildcard “*”, as in just the * (star icon) alone.

I have been trying to add the * as a negative keyword without any success. I understand the function of the wildcard in normal searches but didn’t expect to be seeing this on a auto targeted campaign.

Any advice on this?


The asterisks (*) is not a negative keyword wildcard function
it represents broad match and you cannot use it as a negative match type
A visitor does not enter * for a search term