Manage Your Customer Engagement is no longer available

Announcement reposted from Amazon United States:

The Manage Your Customer Engagement (MYCE) tool for brands is no longer available and stopped sending campaigns on February 16, 2024.

We regularly evaluate our tools, and upon reviewing MYCE, we found that it did not consistently deliver the quality or value we aim to provide to you and customers.

Any MYCE campaigns that were still sending as of February 16, 2024, will only reach a portion of the intended send population. Any campaigns scheduled to send after February 16 will not be completed. Additionally, metrics for campaigns scheduled to start after February 16 will not populate on the MYCE dashboard.

We know it’s important for you to engage with customers. Although MYCE is no longer available, tools like Brand Tailored Promotions and Brand Customer Reviews can help you build brand loyalty by creating tailored discounts and addressing critical customer feedback.

You will be able to view your campaign metric history in the MYCE dashboard until April 30, 2024.