Hi everyone,
I need a few suggestions, please. It’s been two weeks since my product launch. There are a few sales, but the advertising costs are high, and I’m ending up paying more in ad fees than earning any net profit.
Please suggest what other approach I should take.
Thanks in advance.
This is completely normal in the first few weeks, the goal early on isn’t profit but data collection and ranking. At this stage, focus on identifying which keywords convert rather than trying to scale immediately.
Start by reviewing your search term report, pausing any keywords that are spending without sales, and moving high-performing ones into exact-match campaigns with slightly higher bids. Keep an automatic campaign running at a lower budget to continue discovering new terms.
You can also optimize your listing by improving your main image, tightening your title, and ensuring your bullet points hit your top search terms to boost organic conversion. If your click-through rate is low, try small tweaks like using a lifestyle image or adjusting price slightly.
Outside PPC, drive traffic with social media or a small coupon deal to increase early momentum. Most sellers break even or take small losses in the first 4–6 weeks, so what matters most is gathering clean data and slowly improving your ad efficiency — once your organic ranking builds, your ACOS will drop and profitability will follow.
If this is a new product, it’s understandable the advertising costs are high in the beginning.
I would suggest you to try Amazon Vine and select the 30 products option. This always kickstarted the sales of a new product for me.
Most Amazon sellers make the mistake of using the same rule for every keyword. For example, they think that if a keyword gets 10 clicks and no sale, the bid should be lowered immediately. But not all keywords serve the same purpose. Some are strong performers that need protection and budget, while others are still being tested to discover new opportunities.
Another common mistake is focusing only on lowering ACOS. ACOS is important, but reducing bids too aggressively can hurt visibility, and when visibility drops, total sales often drop as well. Lower ACOS does not always mean higher profit.
A better approach is to group keywords by performance. You should know which keywords are your top sellers, which ones are wasting spend, and which ones are still in the testing stage. It is also important to remember that match types behave differently. Broad match usually needs more clicks before converting, while exact match is more targeted and often converts faster.
Instead of relying on fixed rules, use your account’s overall performance as a guide. In many accounts, a small percentage of keywords generate most of the sales. Those are the keywords that need the most attention and protection.
To manage PPC better, review your bulk files and search term reports regularly, ideally using the last 14 days of data. Identify your best-performing keywords, calculate how many clicks different match types usually need before a sale, and label keywords clearly based on performance. When making bid changes, avoid drastic cuts. Small adjustments of 2% to 5% are usually much safer and help keep performance stable.
The main lesson is simple: not every keyword should be treated the same, and not every high-ACOS keyword should be cut immediately. Sometimes patience, structure, and smarter decision-making lead to better results than reacting too quickly.