Hi everyone,
I need a few suggestions, please. It’s been two weeks since my product launch. There are a few sales, but the advertising costs are high, and I’m ending up paying more in ad fees than earning any net profit.
Please suggest what other approach I should take.
Thanks in advance.
This is completely normal in the first few weeks, the goal early on isn’t profit but data collection and ranking. At this stage, focus on identifying which keywords convert rather than trying to scale immediately.
Start by reviewing your search term report, pausing any keywords that are spending without sales, and moving high-performing ones into exact-match campaigns with slightly higher bids. Keep an automatic campaign running at a lower budget to continue discovering new terms.
You can also optimize your listing by improving your main image, tightening your title, and ensuring your bullet points hit your top search terms to boost organic conversion. If your click-through rate is low, try small tweaks like using a lifestyle image or adjusting price slightly.
Outside PPC, drive traffic with social media or a small coupon deal to increase early momentum. Most sellers break even or take small losses in the first 4–6 weeks, so what matters most is gathering clean data and slowly improving your ad efficiency — once your organic ranking builds, your ACOS will drop and profitability will follow.
If this is a new product, it’s understandable the advertising costs are high in the beginning.
I would suggest you to try Amazon Vine and select the 30 products option. This always kickstarted the sales of a new product for me.