If yes, what steps are you taking in this regard?
Right now, it’s very confusing. I hope the process is not too complicated because many of our accounts with child access are on one name.
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Yes, it is necessary for third-party service providers who offer services to Amazon sellers or vendors—such as advertising management, listing optimization, or brand support, to register on the Solution Provider Portal (SPP) if they want to be officially recognized by Amazon and gain access to relevant permissions or APIs. Registering through SPP allows sellers to authorize your services more securely and gives you credibility as an approved partner. The process involves submitting your business information, verifying your identity and documentation, passing an account review, and requesting access to specific roles and services based on what you offer. Many service providers also need to justify requested roles via flat file templates, especially for sensitive permissions. If you haven’t already, it’s worth preparing your documentation, registering through SPP, and applying for the roles that match your service offering to operate fully within Amazon’s guidelines.
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If you are not using the same email address for multiple accounts, there shouldn’t be an issue. Agency owners usually ask for access using a single email address, and that’s where this policy comes into play. If you’re accessing each account using its own unique email, I think that should be fine. However, the exact scenario is still a bit unclear.
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What next step you are taking in this regard?
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Nothing as of now, as I do not use the same email for all clients. Each client has their own unique email with their company domain.