Introducing FBA Opportunities

Announcement reposted from Amazon US:

We would like to inform you of the exciting news for sellers with seller-fulfilled offers. We are introducing “FBA opportunities” a new tool now live in Seller Central. Utilizing machine learning, it analyzes your catalog and suggests ASINs for the FBA program.

To access this tool, follow these steps:

  1. Navigate to Menu drop-down in Seller Central.
  2. Go to Manage All Inventory and look for FBA opportunities under FBA inventory tools at the top.

You could also look out for the “Enroll to FBA” space card, which will take you straight to the FBA Opportunities tool.

Eligibility is for professional, non-fraudulent sellers with at least one unit sold in the past 12 months in case their tenure as Amazon Seller is more than a year. The tool targets Hardlines, Softlines, and Consumables ASINs without novelty, danger, bulk, and no open shipments to FBA fulfillment centers.

Each ASIN suggestion comes with a clear rationale: “High Demand,” “Low Competition,” “Delivery Promise,” or “Promotion Eligible.” Explore opportunities based on sales volume, unit sales, glance views, search impressions, and more.

The tool refreshes the recommendations on a weekly basis on the FBA Opportunities page, indicated by the last updated date at the top right corner. The tool’s machine learning ensures ongoing benefits for your catalog.

To learn more, go to FBA Opportunities tool.