I am having strange issues with PPC setup

Amazon Sponsored Products
1

Hello,

I have products with different variations based on colour. I have added new colours to the variations and i created a new ad group (within same campaign) with just this new colour product and targeted keyword.

What i am noticing is, for some reason rather than showing this new product it still shows the best selling product of the variation. Surely if someone searches for this colour i would want this colour to be displayed and not the most selling which will be a different colour and irrelevant.

Can anyone suggest if i am missing something?

Thanks

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2

Hi Jacob12,

It might be because you entered the product in the ad group using the ASIN. Have you tried entering it using the SKU?

Let me know if this helps.

Best,
Tim

4 Likes
3

As @Tim-PPC says, you should try entering the SKU instead.

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4

Thank you all for your advice

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5

Sure, let me know if this helps.

Best,
Tim

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