I have products with different variations based on colour. I have added new colours to the variations and i created a new ad group (within same campaign) with just this new colour product and targeted keyword.
What i am noticing is, for some reason rather than showing this new product it still shows the best selling product of the variation. Surely if someone searches for this colour i would want this colour to be displayed and not the most selling which will be a different colour and irrelevant.
Can anyone suggest if i am missing something?