I can see that some sponsored products are shown either at the top or the bottom of the normal search results page, rather than at the side (where our product currently is)
How do you achieve this? Is there an option somewhere in the Campaigns?
It is always the same sellers who have these spots. Our product is always on the right hand side instead.
you can use a specific advertising feature called “Sponsored Products Placement.” This feature allows you to bid for placement in those prominent positions within the search results. You can find this option within your advertising campaigns and adjust your bidding strategy accordingly to increase your chances of appearing in those spots. It’s important to note that the sellers who consistently occupy those positions have likely optimized their campaigns and bidding strategies to secure those prime spots.
Amazon PPC Consultant