I just wanted to be clear on how the bid system worked. I assume I can up the bid at any point during the campaign if I feel I’m not getting enough clicks? If some other seller decides to go higher with their bid - I will have to keep increasing my bid to stay on top. That’s what seems obvious - but I just want to be sure 
Yes, can change it up or down by keyword.
So a popular keyword you may want as a higher bid than a much less popular one.
Just be aware that it is possible to spend money for little return, don’t put your max bids too high.
Third from top can be a lot cheaper than top.
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Yes, you can increase your bid at any point during your campaign if you feel that you’re not getting enough clicks. Increasing your bid can help improve your ad’s visibility and competitiveness in the bidding process.
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