Hey, I saw this last week an have been trying to figure it out

Search Query: wide mouth glass jars

Platform: Mobile

ASIN: B097HTT9GP

On the main image of one of the suggested listings on the search results page, I was given the option to play a video. I have never seen this before.

What more interstnig is that when you got to the actual listing itself, there is no video there amongst the images. Does anyone know how this is done?

I thought at first it was an ad but it doesn’t say “sponsored” next to it. Do you think it was something done in the backend?

Thanks

it could be an Amazon Launchpad or equivalent brand

Hello @MRN_Retail

I am not seeing the same as you. All I see is the standard catalog page.

Knowing Amazon, it is possible they are testing this sales approach in different regions.