Help increase your revenue by uploading a List Price

Had this email
" Dear Seller,We have found out some of your recent product offerings are either missing a Recommended Retail Price (RRP) or the current value may be out of date. You can find the list of products with missing or outdated RRP on this link:"
And, “…Upload the RRPs directly by editing single products in advanced view”

But the listing listed doesnt have an advanced view tab (I know some of my listing do but this doesnt).

So question is, will this REALLY make a difference to my revenue on this item? I’m the brand ownder and only seller of this item which we make ourselves and thus always have buybox. So tempted to ignore it?

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Hello @joelmb,

thank you for posting into our forum. Good to see that you shared your e-mail, this is actually a catch by Amazon!

The reason why Amazon is requesting you to upload a “List Price” is because they want to subject your ASIN to their Marketplace Fair Pricing Policy, which would force you to make pricing updates on their command.

Once you upload a List Price, this will be seen and understood by Amazon as the RRP. If you try to sell your item cheaply or more expensively (in most cases), your offer will get deactivated and you will be hit with a Marketplace Fair Pricing Policy violation.

The only advantage of the List Price is the feature of a struck through price label, when you sell below the List Price.

Also, please nite that the List Price cannot be updated later.

I hope this helps. Please feel free to post here whenever you need help.

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