Headline search ads campaigns

Hi,

I was wondering if anyone had positive experience with Headline Search Ads Campaigns.
I’ve set them up yesterday and added a £15.00 daily budget and have already spent £2.00 and no sales yet.

HSA are a tough nut to crack.
The first one I did left me with an ACoS above 300%!

I think the trick to getting them to work well is testing different varieties of products (The 3 you get to choose for the headline) as well as the advert text and the keywords.
Since doing these tests, I’ve managed to get ACoS down to 30% on 1 campaign - still a long way to go!

Like everything, it probably depends on the amount of competition you have for your product and keywords, as well as how much your budget is.