Since I’ve been selling on Amazon for some time, I recently made the decision to test Shopify in addition to it to see whether it’s worthwhile. Unexpectedly, it’s been a fantastic method to retain more revenue and get client emails, which is challenging with Amazon alone.
I’m still selling on Amazon, so I’m not advocating for a shift away from it, but it’s been intriguing to observe how the two platforms may complement one another.
Your opinions and experiences would be much appreciated
I use Shopify for my website but I don’t understand what you mean by “test Shopify”. They are just one of many website hosting companies, not a marketplace, like Amazon.
What you are saying is that you are testing to see whether having your own website is worthwhile.
I have been using Shopify for a few years, but if you are someone, who is just starting, processing a small volume orders, then the monthly charge of some $40-50, depending on the taxes in your country can be a big hit. For me personally, the monthly charge + VAT killed all profit, as I had maybe a few orders per month worth no more than $100 in total, but all profit was lost due to the Shopify monthly charge. Please note that I didn’t pay for any advertising and all sales were organic. I just wanted to develop a business from zero, but Shopify didn’t make that happen. If they were charging a small percentage off each order, this would be reasonable but they can’t expect someone, who is just starting to pay $50 per month, regardless if anynsales were processed.
Many Amazon sellers explore Shopify as a complementary sales channel to gain more control over branding, customer data, and profit margins. Unlike Amazon, Shopify allows you to build a direct relationship with customers, collect emails for remarketing, and avoid high marketplace fees. However, success on Shopify requires driving your own traffic through paid ads, SEO, social media, or influencer marketing, which can be a learning curve compared to Amazon’s built-in customer base. Some sellers use Shopify as a landing page for Amazon traffic, while others build a full DTC brand. If you’re seeing positive results, it’s a great way to diversify and reduce reliance on Amazon while maximizing long-term profitability.
