Get ready for Prime Day on 11–12 July 2023

Announcement reposted from Amazon:

Our annual Prime Day sale is just three weeks away. The 48-hour event will take place from 11 to 12 July for Prime members in all Prime-eligible stores.

To participate in Prime Day, you can create a voucher up to 48 hours before the event and a Prime Exclusive Discount or sponsored products campaign at any time before or during the event.

If you sell with Fulfilment by Amazon and have sent in inventory to our fulfilment centres ahead of the cutoffs, any deals that you submitted will be eligible for promotion in Amazon’s store as well as on external channels.

Early deals start this month and Prime members will be encouraged to support small businesses on We’ve also made it easier for customers to discover products from small businesses with the Small Business badge.

For our customer-facing site, go to our Prime Day page.

We are Ready

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Not much time to prepare though, if you don’t have a sufficient amount of stock already.