Few questions about brand registration

Hello Community, trying to start with FBA as well. Something still not very clear. A brand needs to be registered at least in one country before start selling on Amazon, right? And second question, Amazon seems to have a dedicated section to help you register your brand. But I always land on a page with a bunch of law firms available in my country. No more than that. Am I missing something? Thank you in advance if you can help.

If you want to go for a private label then you have to register your brand. It’s possible that you might have landed on a page with law firms because Amazon offers the option of using a law firm to help you with the brand registration process. While using a law firm can be helpful, it’s not mandatory. You can choose to handle the brand registration process on your own if you prefer.