Create title and image experiments on the Manage Inventory page

Announcement reposted from Amazon:

Brands can now run A/B tests, also known as split tests, for product listing titles and images directly from the Manage Inventory page.

You can now create a title or image experiment when you edit your listing. Select Create experiment in the menu on the left, and your current title or image will populate automatically.

You can then launch your test in four easy steps:

  1. Enter version B.
  2. Select the duration.
  3. Select the start date.
  4. Click Create experiment.

To run an experiment, go to Manage Inventory.