Cost per Click - how is it calculated

Hi guys,

I recently started selling on Amazon and started with some automatic campaigns. I set a daily budget of 25 euro’s and clicks for 30 cent. But somehow My lifetime spends gives me 26 cents for 2 clicks and 1.66 for 10 clicks. This gave me some questions.

How come I dont pay 30 cents for my clicks? and how come I’m not even near my full daily budget? some of you guys experience the same and know what conclusions i can make from these figures?

Thanks very much!

Hitting your daily budget isn’t that good a thing. Means you are spending that money.
You set your maximum bid - the actual bid can be a whole lot lower.