I just launched three PPC campaigns yesterday night, for my product:
Automatic Targeting £20 per day
Product Targeting £20 per day (targeted at 10 products that are popular in my product area)
Keyword Targeting £20 per day (targeted at 10 fairly high volume exact search terms)
I started off with bid caps of £2 across the board, which was higher than all of the suggested bids, sometimes significantly. Around mid morning I was very disapointed with the impressions and 0 clicks/spend, so I upped the bid cap to £2.5, and then £3.5 at around 13:00 today. More than double most of the suggested bids. I still only managed to get about 700 impressions (vast majority went to the auto campaign), and 0 clicks after going for what I consider to be quite an aggressive budget (the product is around £29.99), and it’s not moving up, either.
I sold 54 units over the last 12 days, have several 5 star reviews, nothing seems to be wrong with the listing I have followed Amazon’s rules carefully. By the way I am the manufacturer of this particular product too, and the only seller of it so no question of buy box etc.
Can any of you savvy and experienced sellers/advertisers think of anything that I should troubleshoot?
I find it especially weird that the automatic campaign would not spend at the £3.5 bid / £20 budget. I thought that Amazon would have sunk their teeth into that without trouble.
Your time and assistance is appreciated.