Campaign failing to spend

Amazon Sponsored Products
1

Hi there,

I just launched three PPC campaigns yesterday night, for my product:
Automatic Targeting £20 per day
Product Targeting £20 per day (targeted at 10 products that are popular in my product area)
Keyword Targeting £20 per day (targeted at 10 fairly high volume exact search terms)

I started off with bid caps of £2 across the board, which was higher than all of the suggested bids, sometimes significantly. Around mid morning I was very disapointed with the impressions and 0 clicks/spend, so I upped the bid cap to £2.5, and then £3.5 at around 13:00 today. More than double most of the suggested bids. I still only managed to get about 700 impressions (vast majority went to the auto campaign), and 0 clicks after going for what I consider to be quite an aggressive budget (the product is around £29.99), and it’s not moving up, either.

I sold 54 units over the last 12 days, have several 5 star reviews, nothing seems to be wrong with the listing I have followed Amazon’s rules carefully. By the way I am the manufacturer of this particular product too, and the only seller of it so no question of buy box etc.

Can any of you savvy and experienced sellers/advertisers think of anything that I should troubleshoot?

I find it especially weird that the automatic campaign would not spend at the £3.5 bid / £20 budget. I thought that Amazon would have sunk their teeth into that without trouble.

Your time and assistance is appreciated.

Cheers

2

Try Up & Down placement for keywords as this is more likely to convert.

3

Update:

I fixed 2 out of 3 of my campaigns by:

Switching from DYNAMIC BIDS - DOWN ONLY to FIXED BIDS.

Essentially, although my bid was high, Amazon was automatically revising it down in the backend in situations where it thinks “ad placement is less likely to result in a sale” - turns out this was in the vast majority of cases for me, resulting in no spnd - I think due to a poor capmaign I did earlier which will have hit my CTR (alternatively - it has made me think I need to take a closer look at my listing).

Now then, this fixed the PRODUCT TARGETING and AUTOMATIC TARGETING campaigns, but not the KEYWORD TARGETING campgain. I hope it is just taking some time to update but it has been a while now … anyone have some other ideas why the above may have fixed the other 2 but not this one?