Announcement reposted from Amazon Europe:
Brand Tailored Promotions are now available in the UK, Germany, Spain, Italy, France, Mexico, and Canada.
Brand Tailored Promotions allow brand owners to customize and send promotional codes to incentivize high-intent customers (known as Brand Tailored Audiences) to buy products and help improve sales.
Use the program to offer promotional discounts of 10% to 50% off a product in your brand catalog. Engage different types of customers, such as repeat customers, high-spend customers, recent customers, and cart abandoners to help boost repeat purchases, improve customer retention rates, and build brand loyalty.
Run promotions during holiday deal events to take advantage of the increased traffic to maximize year-end sales and gain new customers who click your products or add them to their carts. You can also convert prospective customers into purchasers by offering cart abandoners discounts on your brand catalog.
To get started, go to Brand Tailored Promotions.