I am wondering if anyone has ever experienced this phenomenon? I have a product for which I am running a PPC campaign for the past 3 weeks.
The 1st week I got over 14,000 impressions in total (mainly with 3 keywords) the week after it dropped to 1000, last week 300 only…
What can explain this sudden and significant decrease in amount of impressions? I have made few changes in my listing along the way, however it was to add better pictures, increasing the keyword density and the listing title, so I doubt that those changes have had such a bad effect on my PPC performance?
I am pretty new in advertising via Amazon PPC, so any tips is very much welcome!