Amount of impressions significantly decreasing?


I am wondering if anyone has ever experienced this phenomenon? I have a product for which I am running a PPC campaign for the past 3 weeks.

The 1st week I got over 14,000 impressions in total (mainly with 3 keywords) the week after it dropped to 1000, last week 300 only…

What can explain this sudden and significant decrease in amount of impressions? I have made few changes in my listing along the way, however it was to add better pictures, increasing the keyword density and the listing title, so I doubt that those changes have had such a bad effect on my PPC performance?

I am pretty new in advertising via Amazon PPC, so any tips is very much welcome!

Thanks :slight_smile:

It’s possible that the sudden decrease in impressions could be due to various factors. It could be influenced by changes in keyword competition, fluctuations in search volume, or adjustments made by Amazon’s algorithm. It’s also important to consider the relevance and quality of your product listing and keywords. I recommend monitoring your campaign closely, optimizing your listing for relevancy, and experimenting with different strategies to improve your PPC performance. Learning from the data and adapting your approach will help you refine your campaign over time.