Idea is to just start the process while continue working on other products with brands and distributors.
You can list any product if you have a trademark and a brand registry.
Hi, I have good experience sourcing products with the help of aSellingSecrets.
There are still generic products that can often be sold without approval, but there is no fixed list because Amazon applies restrictions at the category, brand, and even individual ASIN level. A category may be ungated while specific products or brands within it still require approval, so the best approach is to check each ASIN in Seller Central before buying inventory.
For beginners in wholesale, many sellers start with generic products in categories such as Home & Kitchen, Office Products, Tools & Home Improvement, or certain unbranded household items, as these tend to have fewer restrictions. Before placing an order, use the “Add a Product” tool in Seller Central to check whether the ASIN is eligible for sale.
Also remember that being able to list a product is only part of the process. You still need proper wholesale invoices, a profitable margin, and to ensure there are no hidden brand or ASIN restrictions before investing in inventory. Taking these extra steps can save you from buying stock that you later discover you cannot sell.