Advertising API reports issue

Hi

I have a programme to download sponsored products report data from the advertising API. However the data does not much up exactly with the data shown in the advertising console on the Amazon seller central interface, especially for dates within the last 20 days. Can anyone help me with this?

Thanks

Discrepancies between the data obtained through the Amazon Advertising API and the data displayed on the Amazon Seller Central interface can be quite common and are often attributed to various factors. Here are a few potential reasons for the mismatch and some steps you can take to address the issue:

  1. Data Lag: The data provided through the API might not be updated in real-time. There could be a delay in data synchronization between the API and the Seller Central interface. It’s important to verify that you’re comparing data for the same time periods.
  2. Time Zone Differences: Make sure you’re considering the time zone settings for both the API and Seller Central. Differences in time zones can result in data appearing shifted or not aligning properly.
  3. Reporting Lag: Amazon’s advertising system might take some time to process and update the data after a campaign has run. It’s possible that the data displayed in Seller Central might be more up-to-date than the API data.
  4. Attribution: Different attribution models can impact how conversions are attributed to specific campaigns or keywords. The API might use different attribution rules than what’s displayed in Seller Central.
  5. Data Aggregation: The API might provide more granular or raw data that needs to be aggregated to match the summarized data displayed on Seller Central. Ensure you’re correctly aggregating the API data if necessary.
  6. Filters and Segmentation: The data in Seller Central might be presented after applying certain filters or segmentations that are not reflected in the raw API data. Make sure you’re comparing apples to apples in terms of the data you’re analyzing.
  7. Technical Errors: Occasionally, technical issues can affect the data synchronization between the API and Seller Central. It’s a good idea to check Amazon’s developer forums or reach out to their support for any known issues or solutions.

To address the discrepancies, consider the following steps:

  1. API Documentation: Carefully review the API documentation and guidelines to ensure you’re fetching the data correctly and using the appropriate parameters.
  2. Data Validation: Double-check your data extraction and processing scripts to ensure accuracy and completeness.
  3. Time Zones: Verify that the time zones are consistent and that you’re comparing data for the correct time periods.
  4. Refresh Data: If the mismatch is relatively recent, give it some time and check if the data synchronization catches up.
  5. API Version: Ensure you’re using the latest version of the API, as older versions might have more synchronization issues.
  6. Contact Amazon Support: If the discrepancies persist and you’ve exhausted your troubleshooting efforts, consider reaching out to Amazon’s technical support for assistance. They might be able to provide insights or solutions specific to your case.

Remember that discrepancies can arise due to various factors, and it might not always be possible to achieve a perfect match between API data and the Seller Central interface. However, by carefully validating your processes and considering the factors mentioned above, you can minimize the differences and ensure you’re making informed decisions based on accurate data.