2 identical keywords in 2 separate, running campaign


Just a quick clarification:

When 2 identical keywords are in 2 running campaign, the Highest bid wins ? [ = they try to outbid each other ]


In Amazon advertising, when you have two campaigns targeting the same keyword, the auction dynamics come into play. It’s important to note that the highest bid alone does not guarantee the top ad position. While bids are a crucial factor, other factors like relevancy, ad quality, historical performance, and budget allocation also influence the ad placement.