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10 TIPS How to Improve Your Sales During The Coronavirus Crisis!

Kika Angelic

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As the world is struggling with the coronavirus crisis and people’s lives and businesses are affected by strict measures enforced by their governments or marketplaces, many e-commerce sellers are finding themselves in a difficult situation – some failing to make money or grow their sales.

In this article, I would like to present you my 10 tips how to increase your sales.

1. Find high demand products but sell them at reasonable prices

Many people saw a chance to make great profit once the first coronavirus cases were being announced across the western world and decided to stock tens of thousands of units of essential items to resell them later, when they become unavailable elsewhere.

This would be a good idea if the online marketplaces did not react by enforcing strict policies aiming to prevent this type of behavior.

Selling essential, high demand products such as grocery, toilet rolls, face masks or hand sanitizers is a great idea but make sure to price them reasonably. Not only you will attract lots of customers but you will ensure that your account remains active.

2. Focus on items that used to be sold in brick and mortar stores and are now closed

   Now, once all the brick and mortar stores are closed and no one knows when will they reopen, it’s the time for you to build business partnerships and explore new products.

Contact local retailers without an online or Amazon presence to see if they would be interested in cooperating with you and making their inventory available for sale with your help.

3. Watch your competition and adjust accordingly

Many sellers are now for various reasons unable to continue offering their products for sale on Amazon and that’s why you will often find popular listings abandoned with no competing offer in sight.

When there used to be a dozen of sellers selling the same item, you are now often left alone on listings. Take advantage of the situation and ensure to get as many sales as possible by setting a price which works for you. In addition, don’t forget to set Automated Pricing so the price gets adjusted in case that other merchants join the listing later.

4. Ship internationally

If you haven’t thought about offering international postage yet, think about it again. Brick and mortar stores around the world are closed with many popular items being unavailable.

There are millions of potential customers having nowhere to order them from, due to various restrictions imposed on retailers in their own country. Take your chance and offer postage worldwide!

5. Expand to global Amazon marketplaces

Have you only focused on your local Amazon marketplace so far? Why don’t you expand to advertise your products within all available international sites?

UK, Germany, Spain, Italy, France, Netherlands, Usa, Canada, Mexico, Brazil, UAE, Japan, India, Turkey or Singapore are all waiting for you and it’s not that difficult. You will be able to reach millions of new customers and expand your business.

6. Set up stores on different online trading platforms

Don’t limit your business and presence to Amazon. There are lots of other marketplaces where you can offer your products for sale as well and earn some additional profit.

Think about eBay, Walmart, Etsy, Bonanza, Ecrater or Rakuten but you can find some additional platforms in your own country, such as Gumtree in the UK, Aukro in Czechia or Fishpond in Australia.

7. Try different business models

Don’t focus on just one business model. If you are doing retail arbitrage, consider trying to set up a private label. Don’t just resell generic unbranded products but design something yourself. Have a Chinese factory manufacture the product for you, under your own trademarked brand and be the only seller of it without competition. 

The other options include B2B wholesale or dropshipping, which is a good business model as long as you have a trusted and responsible supplier.

8. Invest into creative advertising

Paying for Amazon PPC can be a good way how to attract more customers but have you thought of a different way how to advertise and build a large customer base? Focus on social media.

Set up a Facebook, LinkedIn, Instagram, Twitter or a YouTube channel to promote your products and business. Reach out to your customers on a daily basis, provide quick and friendly customer service and don’t be afraid to try new things, such as having online influencers involved.

9. Help others during the global pandemic

While focusing on increasing your sales is very important, don’t forget that there are lots of unfortunate people that need your help. If you have the option, donate some portion of your inventory or sales to local organizations that provide for people in need.

If you are selling face masks or hand sanitizers, why don’t you offer some to hospitals in your area. You will have a good feeling that you helped and contributed with your part to fight the pandemic and this action may help you as customers will be more likely to support a business that thinks of others.

10. Get involved in the seller community!

Maybe you have never thought of it but actively participating in the seller community can help you boost your sales.

Contribute by posting into our Seller Forums, join our famous Facebook group Amazon Seller Performance – Friendly Advice – Worldwide and learn more about the lives and experiences of other merchants. You can find friends who will offer you some guidance how to improve your own business while your tips may help someone else.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment! Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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2 Comments

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What is Customer Service by Amazon (“CSBA”)? 

Kika Angelic

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Recently, Amazon launched a new service for their third party sellers called Customer Service by Amazon (“CSBA”). Is is basically an option for FBM (Fulfilled by Merchant” sellers to have Amazon manage all of their customer service.

It is a paid service, which is currently only offered on selected Amazon marketplaces. To be able to enroll, you need to have a Professional Selling Account in a good standing.

Here are the full CSBA Program Requirements:

  1. Enrollment: To enroll in CSBA, your account must be created on Amazon.com and be a professional selling account in good standing. We will notify you when your enrollment in CSBA is complete and will begin to provide customer services on your behalf after your enrollment is completed.
  2. CSBA Units: CSBA will provide customer service for units that you fulfilled yourself (“CSBA Units”). CSBA will not provide customer service for any non-CSBA Units, including those fulfilled by Fulfillment by Amazon (FBA) or Seller-Fulfilled Prime. We will provide customer services for CSBA Units in orders placed while you are enrolled in CSBA. If an order contains both CSBA Units and non-CSBA Units, CSBA will provide customer service only for CSBA Units.
  3. Amazon-Provided Customer Service: We will be responsible for all customer service issues relating to shipment and customer returns, refunds, and adjustments related to CSBA Units. We will determine whether a customer will receive a refund, adjustment, or replacement for any CSBA Unit, and you agree to be bound by our decisions. You also consent to deductions against your seller accounts for our decisions to allow returns or refunds.
  4. No Interference with Amazon Customer Service: You may not interfere with any communication between customers and us and you may not instruct us on how to specifically address a customer’s issues. Communications between us and customers for customer service are not recorded in Seller Central and cannot be viewed by you.
  5. Information from You: We will need information from you relating to CSBA Units to provide customer service, including information required in subsections (6)-(9). If you fail to provide information or provide wrong or incomplete information for them, we may take any measures to respond to the customer, determined by us in our discretion to best serve the customer, including cancelling or refunding the order.
  6. Valid Contact Information: We may contact you for information to respond to customer questions by email, telephone, or other means as needed. You must provide valid and current contact information to us and update it immediately in case of change.
  7. 24-Hour Response Time: When we contact you for CSBA inquiries, you must respond with complete and accurate information within 24 hours (including weekends and holidays).
  8. Tracking Numbers for Orders: You must enter a traceable order tracking number provided by the shipping carrier at the time you confirm the order shipment.
  9. Valid Return Address: You must provide a valid return address and ensure this return address is capable of accepting customer returns.

The CSBA fee is around $0.10 per customer message. Here you can review the full CSBA fee schedule: https://sellercentral.amazon.com/help/hub/reference/G92LV47D9LP2MXEF

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Watch out! Amazon will be auto-destroying aged FBA inventory! 

Kika Angelic

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Recently, Amazon introduced a new measure aimed to reduce the amount of slow-selling FBA Inventory belonging to third party sellers, which are stored in their warehouses.

Any units of inventory, which Amazon considers to be aged will be automatically destroyed at the seller’s expense!

The following inventory is subject to automated removal:

  • Units that have been in fulfillment centers for more than 365 days and that are subject to long-term storage fees
  • Units of ASINs that haven’t sold in six or more consecutive months and that have been in fulfillment centers for more than 180 days

Since Amazon requires a local return address for FBA Inventory removals, if you are based outside of the marketplaces, where your stock is stored, you risk having it automatically destroyed, unless you have a local return address on file for such removals.

Amazon’s default Automated Aged Inventory Removal setting is disposal, so you should immediately go and check your settings.

Here is a screenshot of Amazon’s e-mail announcement regarding the matter:

Here is a copy of the full wording in English:

Your aging inventory is at risk of disposal

Hello,

You currently have units of aging inventory that are at risk of immediate automated removal and disposal.

For the past several months, we’ve been reaching out to inform you that the following inventory will be automatically disposed:

Units that have been in fulfillment centers for more than 365 days and that are subject to long-term storage fees
Units of ASINs that haven’t sold in six or more consecutive months and that have been in fulfillment centers for more than 180 days
Go to Manage Inventory Health to see the units that will be subject to immediate or upcoming automated disposal.

If you don’t update your settings to manage your aging inventory, Amazon may dispose of these units in the manner we deem appropriate. We may also retain any proceeds from the disposal. 

Go to Automated fulfillable inventory settings to choose how to manage aging inventory: 
Select Return and enter a valid return address to have your inventory returned to you. Due to the high volume of requests during this period, it may take up to 90 days to process the return of your inventory. To avoid further delays, make sure that returns are accepted when delivered to your address.
Select Liquidation to recover value from your eligible products.
Select Disable to opt out of automated removals at any time.

The Fulfillment by Amazon team

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Amazon launches Small Business badges available to Handmade Sellers

Kika Angelic

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Recently, Amazon started displaying ”Small Business” badges and supplementary wording next to offers from storefronts belonging to Amazon Handmade merchants:

”Shop products from small business brands sold in Amazon’s store. Discover more about the small businesses partnering with Amazon and Amazon’s commitment to empowering them.”

Currently, there is no option for sellers to opt in and only selected accounts are eligible for this badge. A page with more information can be found here: https://www.amazon.com/b?node=18018208011&ref=sbp_dpb_01B

Here you can view a screenshot of the badge being displayed:

Here is a screenshot of the page with information:

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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